Global Strategies

This collection of 14 Harvard Business Review articles combines the most influential thinking on global strategy in recent years with a preface by Percy Barnevik & an afterword by Rosabeth Moss Kanter that present a compelling vision of competitive strategy in an increasingly borderless world. The book offers perspectives from leading academics & executives who have mastered the challenges of globalization, whether it is characterized by opening new markets overseas, coordinating production & service delivery worldwide, or fending off foreign competitors at home. Examples from successful companies around the world as well as commentary from the preeminent voices in the field are featured.Barnevik, Percy is the author of 'Global Strategies' with ISBN 9780875845616 and ISBN 0875845614.