172972
9780471230625
Global Marketing Management
by Kotabe, Masaaki, Helsen, Kristiaan
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- Condition: Very Good
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- Comments: May have highlighting or writing and wear to cover. May not include supplemental items like CDs or access codes. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Product details
- ISBN-13: 9780471230625
- ISBN: 0471230626
- Edition: 3
- Publication Date: 2003
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Rather than the traditional bilateral (international) view of competition and marketing, the authors emphasise the multilateral (global) nature of marketing. They explain how the various functional areas interface with marketing.Kotabe, Masaaki is the author of 'Global Marketing Management', published 2003 under ISBN 9780471230625 and ISBN 0471230626.
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