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9780844235509

Global Marketing Imperative

Global Marketing Imperative
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Product details

  • ISBN-13: 9780844235509
  • ISBN: 0844235504
  • Publisher: McGraw-Hill/Contemporary

AUTHOR

Tarrant, John, Czinkota, Michael R., Ronkainen, Ilkka A.

SUMMARY

Here are the strategies and techniques you need to go global. The Global Marketing Imperative will: -- Bring you up to speed on the essentials of international marketing and show you how to strike back when world competitors move into your territory-- Explain all the strategic alternatives for going global-- Help you present, promote, and price your products and services to appeal to world marketsTarrant, John is the author of 'Global Marketing Imperative' with ISBN 9780844235509 and ISBN 0844235504.

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