Global Business Game A Strategic Management and International Business Simulation Player's Manual

In the Global Business Game, players assume management of a fairly successful firm that produces televisions. The firm is now under attack from many competitors and is confronting consumer demands for higher quality product levels and features. Truly global and flexible, the simulation allows the player to design and implement a full range of strategies as they try to increase their firm's competitiveness in a global market. Strategic decisions in marketing, finance and production must be made which have a direct affect on perceived quality of goods, shareholder value, and bottom line profits. The Global Business Game is an adventure in strategic management and international business that will challenge players and prepare them for the competition in the new world economy.Szilagyi, John is the author of 'Global Business Game A Strategic Management and International Business Simulation Player's Manual' with ISBN 9780324003741 and ISBN 0324003749.