Fundamentals of Salesmanship

Roy Chikwem had his early education at the University of Ibadan, Nigeria, where he studied Industrial Relations and Trade Unionism. He later went on to study Business Administration and Management at Lincoln University, Pennsylvania. He also undertook managerial positions in different organizations and he is a member of the American Marketing Association, American Institute of Certified Public Accountants, Chartered Institute of Marketing of Nigeria, Certified Institute of Purchasing and Supply Administrators of Nigeria and Fellow, Academy of Marketing Science, USA. Fundamentals of Salesmanship is one of his numerous achievements, which is geared towards providing relevent knowledge about sales management and general marketing.Chikwem, Roy Ugochukkwu is the author of 'Fundamentals of Salesmanship', published 2004 under ISBN 9781413710328 and ISBN 1413710328.