8352054

9781856177733

From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brands

From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brands
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  • ISBN-13: 9781856177733
  • ISBN: 1856177734
  • Edition: 3
  • Publication Date: 2010
  • Publisher: Elsevier Science & Technology Books

AUTHOR

de Chernatony, Leslie

SUMMARY

de Chernatony, Leslie is the author of 'From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brands', published 2010 under ISBN 9781856177733 and ISBN 1856177734.

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