4635545
9780750667494
From Brand Vision to Brand Evaluation The Strategic Process of Growing and Strengthening Brands
by de Chernatony, Leslie
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Product details
- ISBN-13: 9780750667494
- ISBN: 0750667494
- Edition: 2
- Publication Date: 2006
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
Presenting the reader with practical applications for brand enhancement, this work helps to understand the implement strategies to strengthen brands. It offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation.de Chernatony, Leslie is the author of 'From Brand Vision to Brand Evaluation The Strategic Process of Growing and Strengthening Brands', published 2006 under ISBN 9780750667494 and ISBN 0750667494.
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