Forget Theory - Here's What Really Works! Successful Uncommon Direct Marketing Techniques

Forget Theory - Here's What Really Works! is a collection of author Jeffrey Dobkin's articles on marketing and direct marketing that have been published in over 200 magazines."Some articles are fun and funny, some so academic... I don't even like them!" says Dobkin about this collection. But all articles are incredibly densely-packed with practical, useful tips and techniques in successful low-cost marketing methods.In his own conversational style of writing the well-seasoned author makes sure this book is a reference tool that belongs in every entrepreneurial and business library. Easy to read, contains of plethora of both new ideas, and thoroughly proven ideas, and no wasted pages. Over 50 independent articles give the reader a chance to jump in anywhere and read a single article of interest, or start at the beginning and learn the cost-effective techniques and tactics of a real world, hard-working marketing campaign. Increase the effectiveness of any campaign in a few nights of easy -and enjoyable- reading. Buy this book once - use the ideas forever.Dobkin, Jeffrey is the author of 'Forget Theory - Here's What Really Works! Successful Uncommon Direct Marketing Techniques', published 2007 under ISBN 9780964287976 and ISBN 0964287978.