Focus Groups Theory And Practice

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  • ISBN-13: 9780761925828
  • ISBN: 0761925821
  • Edition: 2
  • Publication Date: 2006
  • Publisher: Sage Pubns


Shamdasani, Prem N., Rook, Dennis W., Stewart, David W.


Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.Shamdasani, Prem N. is the author of 'Focus Groups Theory And Practice', published 2006 under ISBN 9780761925828 and ISBN 0761925821.

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