Financial Times Guide to Strategy How to Create And Deliver a Winning Strategy

"If you want a world-class strategy for next to no cost, this book is for you." Tim Bunting, Chairman, Betfair, and former Deputy Chairman, Goldman SachsThis best-selling guide is a proven winner for anyone crafting and realising strategyEvery business needs a strategy. But what exactly is a good strategy? How do you get one? What are the key concepts and models you need to know about? In the third edition of this best-selling, widely acclaimed and highly readable guide, Richard Koch swings you breezily through each step in developing a great strategy, both for individual businesses and for firms as a whole.In his inimitable direct and engaging tone, Koch: shows how crafting strategy is fun demonstrates how strategy can raise profits in any business supplies a DIY strategy kit distils strategic thinking since 1960 into one handy overview provides a lively A-Z reference of strategy concepts, techniques and key thinkersFor executives, consultants and students, The Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes. This is the smartest strategy available anywhere."Strategy has never been so simple, accessible, powerful and practically directed to raise profits." Robin Field, former Chairman & CEO, Filofax"Highly readable and amazingly useful. It distils the work of strategy experts and make it all so easy to use. Koch has a unique and insightful perspective on almost all aspects of strategy." Geoff Cullinan, Partner, Bain & Co"The new 'evolutionary' section on Corporate Strategy is fascinating and great fun to read." Marcus Alexander, Strategy Professor, London Business School"It is difficult to imagine how you could be a good strategist without this book...essential and stimulating reading." Chris Outram, Chairman Emeritus, OC&C Strategy Consultants"Takes the best ideas from academia and makes them practical for the busy business person. This is stuff you can put to great use NOW." James A. Lawrence, Vice-Chairman, General Mills, Inc.Koch, Richard is the author of 'Financial Times Guide to Strategy How to Create And Deliver a Winning Strategy', published 2006 under ISBN 9780273708773 and ISBN 0273708775.