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9780632034598

Fashion Marketing

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  • ISBN-13: 9780632034598
  • ISBN: 0632034599
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Easey, Michael, Gray, Patricia, Sorensen, Christine

SUMMARY

Marketing has been recognised only in the last decade as an indispensible component of fashion and clothing courses. The first edition (published in 1995) was written to satisfy student's requirements and has been revised to reflect changes in the fashion industry and in the development of fashion marketing practice.Easey, Michael is the author of 'Fashion Marketing' with ISBN 9780632034598 and ISBN 0632034599.

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