Experience the Message How Experiential Marketing Is Changing the Brand World

"Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.Lendermann, Max is the author of 'Experience the Message How Experiential Marketing Is Changing the Brand World', published 2005 under ISBN 9780786715367 and ISBN 0786715367.