Essential Online Solution The 5-step Formula for Small Business Success

Praise for The Essential Online Solution"Turn your small business online opportunities from mystery to mastery by reading this book, and putting the steps into action." -Jeffrey Gitomer, author of The Little Red Book of Selling"The Internet has made operating a successful small business easier than ever before, but it still takes entrepreneurial drive, an ambitious spirit, and careful planning to pull it all off. This book shares useful insights, potential pitfalls, and efficient stepping stones to making your online business goals come to fruition." -Nido Qubein, President, High Point University, Chairman, Great Harvest Bread Co.In The Essential Online Solution, industry experts Rick Segel and Barbara Callan-Bogia provide you with a formula for small business success that begins with the Internet. Filled with in-depth insight and practical advice, this book discusses the important elements of e-commerce and pinpoints the strategies and ideas that have proven most profitable and successful.The five essential steps covered within these pages will open your eyes to a new way of doing business in today's dynamic environment and give you an edge over the competition.This information-packed guide will help you: Understand the past, present, and future of online business Uncover some of the Web's best marketing tools-tools that create a community of fanatic followers, increase your Web activity, and cost nothing Design and position your Web site for maximum effectiveness Start and create a viable auction business And much moreStraightforward and to the point, The Essential Online Solution contains lessons and information-all of which come from discussions with small business owners on the front lines-that can help any small business survive and thrive in today's competitive business environment.Segel, Rick is the author of 'Essential Online Solution The 5-step Formula for Small Business Success', published 2006 under ISBN 9780471920533 and ISBN 0471920533.