5017985
9780976306184
Essential Marketing Concepts and Frameworks
by Chernev, Alexander
About this item
- Condition: Good
- Provider: Ergodebooks Contact
- Provider Rating: 82%
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Product details
- ISBN-13: 9780976306184
- ISBN: 0976306182
- Publication Date: 2006
- Publisher: Brightstar Media, Incorporated
AUTHOR
SUMMARY
Written by one of the top professors at Northwestern University's renowned Kellogg School of Management, this book offers a systematic and up-to-date perspective on the key concepts and frameworks commonly used in marketing analysis. This book is an essential reference guide for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.Chernev, Alexander is the author of 'Essential Marketing Concepts and Frameworks', published 2006 under ISBN 9780976306184 and ISBN 0976306182.
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