23357175
9780976329800
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Comprehensive guide to employing the web, email and database components of marketing automation software. Includes detailed examples of the most popular types of eMarketing campaigns used for both customer acquisition and retention, and instructions on how to develop them.EMarketing - Internet Marketing Today : A Handbook for EMarketers, was published 2003 under ISBN 9780976329800 and ISBN 0976329808.
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