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9780071371780

E-strategy Pure+simple

E-strategy Pure+simple

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Product details

  • ISBN-13: 9780071371780
  • ISBN: 0071371788
  • Publisher: McGraw-Hill Trade

AUTHOR

Robert, Michel, Racine, Bernard

SUMMARY

This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, using a ten-point model.Robert, Michel is the author of 'E-strategy Pure+simple' with ISBN 9780071371780 and ISBN 0071371788.

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