Drowning in Stuff

Consumerism has been a defining feature of North American life. But since the 1980's, the pressures to consume have intensified. Jill Eisen looks at why, and explores the consequences for individuals and society. Marketing Cool: Corporations have been increasingly successful at defining what's cool for the teen and 20 something market. Targeting Children: Children are the fastest growing sector of the consumer market. What are the effects this is having on their culture and families? More is Not Always Better: The most serious critique of consumerism is the environment. A look at the limits to the growth and alternative ways to think about wealth and well-being.Eisen, Jill is the author of 'Drowning in Stuff' with ISBN 9780660178196 and ISBN 0660178192.