Don't Worry About Micro An Easy Guide to Understanding the Principles of Microeconomics

Dominik Heckner graduated with a BSc in Management from the London School of Economics in 2006. As part of his degree, Dominik took a number of Economics courses, including one taught by Prof. Kretschmer, which led to the writing of this book. He currently works in investment banking in central London. Tobias Kretschmer is Professor of Management and Director of the Institute for Communication Economics (ICE) at the University of Munich. Prior to joining the University of Munich in October 2006, he was a lecturer in Strategy and Economics at London School of Economics (2001-2006) and a research fellow at INSEAD, France (2000-2001). He holds a PhD in Economics from London Business School and an MSc in Strategy and Organisation from the University of St. Gallen (Switzerland). Tobias Kretschmer's research focuses on the economics and management of high-technology industries and the impact of Information and Communications Technologies (ICT) on firm productivity. He has taught courses on Managerial Economics, Strategy and Microeconomics at a number of universities and business schools.Heckner, Dominik is the author of 'Don't Worry About Micro An Easy Guide to Understanding the Principles of Microeconomics', published 2007 under ISBN 9783540464709 and ISBN 3540464700.