Do You?: Business the Yahoo! Secrets of the World's Most Popular Internet Company

Do You? Business the Yahoo! Way For millions of users Yahoo! is the Internet - a true portal offering a branded network of media, commerce and communication to more than 156 million individuals each month worldwide. Yahoo! was the first online navigational guide to the Web and has become the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! continues to wow investors with strong growth, both in terms of revenue and traffic. Revenue jumped a massive 120% between 1999 and 2000, from $103 million to $228 million. At the same time, the number of page views jumped by 40%, from 465 million per day in December 1999 to 625 million in March 2000. Even more appealing for analysts are Yahoo!'s gross margins of 86%. With $1.2 billion in cash, the company owns a mere $64 million in property, plant and equipment. In Do You? Business the Yahoo! Way Anthony Vlamis and Bob Smith spotlight the ten key business management principles that have guided the company to its success as the world's leading Internet media company. Readers will gain knowledge and practical guidance on competing and managing in today's Internet-based economy through the vision, expertise and strategic yet funky style of its two chief Yahoos! - co-founders Jerry Yang and David Filo - as well as on the management skills and business acumen of its top managers - chairman Tim Koogle and president Jeff Mallet. Do You? Business the Yahoo! Way reveals how any manager, entrepreneur or investor can learn from the Yahoo! story. It is at once an inspiring story of success and an invaluable source of lessons for the next generation of winners.Smith, Bob is the author of 'Do You?: Business the Yahoo! Secrets of the World's Most Popular Internet Company' with ISBN 9781841121116 and ISBN 1841121118.