Do It Yourself Direct Marketing: Secrets for Small Business

What Is Direct Marketing'. Constructing Your Strategy. Finding Your Market, Selecting the Media. Buying, Creating, and Using Lists for Fun and Profit. List-Related Media. Tracking and Testing. Creative Persuasion. Create Your Headline and Start Writing. Selecting Your Format. Building Urgency, Heeding Regulations. The Power of Letters. Designing Direct Marketing. Campaigns and Cases. Business-to-Business Direct Marketing. Doing Business with the Postal Service. Production. Customer Service. Appendices. References. Index.Bacon, Mark S. is the author of 'Do It Yourself Direct Marketing: Secrets for Small Business' with ISBN 9780471008767 and ISBN 0471008761.