Name: Do-It-Yourself Advertising How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More
Author: Hahn, Fred E.
ISBN: 9780471553908

by Hahn, Fred E.

Do-It-Yourself Advertising How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More

by Hahn, Fred E.

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ISBN-13: 9780471553908
ISBN: 0471553905
Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Hahn, Fred E.

SUMMARY

Newspaper and Magazine Advertising. Flyers, Brochures, Bulletins, and Invitations. Direct Mail and Data-Based Direct Marketing. Catalogs: A Project for Creative Nitpickers. Conventions, Trade Shows, Consumer Shows, and Meetings. Publicity and Public Relations. Presentations. Telemarketing. Audio and Audiovisual Communication. Moving a Project from Camera-Ready Art Through Film, Printing, and Distribution. Finding the Right Advertising Agency and Other Promotional Resources. Index.Hahn, Fred E. is the author of 'Do-It-Yourself Advertising How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More' with ISBN 9780471553908 and ISBN 0471553905.

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