650638
9780471553892
Hahn and Mangun describe how to create high-impact advertising on a limited budget, offering practical techniques and insights into every major form of advertising. This edition includes Internet advertising and new desktop publishing techniques.Hahn, Fred E. is the author of 'Do-It-Yourself Advertising How to Produce Great Ads, Brochures, Catalogs, Direct Mail, and Much More' with ISBN 9780471553892 and ISBN 0471553891.
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