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9780850132205

Direct Marketing Strategies and Tactics Unleash the Power of Direct Marketing

Direct Marketing Strategies and Tactics Unleash the Power of Direct Marketing

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Product details

  • ISBN-13: 9780850132205
  • ISBN: 0850132207
  • Publisher: Dartnell Corporation

AUTHOR

Lewis, Herschell Gordon

SUMMARY

This all-in-one handbook covers every facet of direct marketing and direct response clearly and precisely, in words easy-to-use-and-understand and without a lot of technical jargon. Individual attention goes to such areas as catalogs, telemarketing, envelope treatment, order cards and coupons, and post-sale follow-up. Includes 171 "Impact Ideas".Lewis, Herschell Gordon is the author of 'Direct Marketing Strategies and Tactics Unleash the Power of Direct Marketing' with ISBN 9780850132205 and ISBN 0850132207.

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