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9780471519935

Direct Marketing and the Law What Managers Need to Know

Direct Marketing and the Law What Managers Need to Know

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Product details

  • ISBN-13: 9780471519935
  • ISBN: 0471519936
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Winston, Arthur

SUMMARY

Mailing Lists. 30 Day Mail Order and Negative Option Rules. Advertising Law. Copyright, Trademark, and Trade Secrets. Sweepstakes. Telemarketing and Telepromotion. Sales Tax. Civil and Criminal Mail Fraud. Privacy. Index.Winston, Arthur is the author of 'Direct Marketing and the Law What Managers Need to Know' with ISBN 9780471519935 and ISBN 0471519936.

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