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4575477

9781885693570

Developing Successful Sport Marketing Plans

Developing Successful Sport Marketing Plans
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Product details

  • ISBN-13: 9781885693570
  • ISBN: 1885693575
  • Edition: 2
  • Publication Date: 2004
  • Publisher: Fitness Information Technology, Incorporated

AUTHOR

Stotlar, David K.

SUMMARY

Sport administrators and managers need more than ever to understand and communicate how to envision, develop, implement and supervise all stages of the marketing plan. Covering the concepts of situational analysis, consumer behaviour, target marketing, marketing objectives, strategies and tactics, implementation and control.Stotlar, David K. is the author of 'Developing Successful Sport Marketing Plans ', published 2004 under ISBN 9781885693570 and ISBN 1885693575.

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