Designing Surveys: A Guide to Decisions and Procedures

Provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind. Presents the design and conduct of a survey as a process of closely related decision points, the goal of which is to make optimum use of resources that are typically very limited, while ensuring that the final product -- the data -- is of high reliability and validity. .Czaja, Ronald is the author of 'Designing Surveys: A Guide to Decisions and Procedures', published 1995 under ISBN 9780803990562 and ISBN 0803990561.