Create the Perfect Sales Piece: How to Produce Brochures, Catalogs, Fliers and Pamphlets

A self-instructional guide to producing brochures, catalogs, fliers and pamphlets. From initial concept development through final publication, this step-by-step handbook covers all phases of literature production including marketing strategy, copywriting, photography, illustration, design, mechanicals, printing, folding, and binding. Also discusses the ten basic types of visuals and how to use them, how to find and work with outside vendors, freelancers, and agencies, how to estimate the cost of a job, how to estimate printing costs, and much more. Includes many samples outlines for annual reports, product brochures, service brochures, and catalogs.Bly, Robert W. is the author of 'Create the Perfect Sales Piece: How to Produce Brochures, Catalogs, Fliers and Pamphlets' with ISBN 9780471825258 and ISBN 0471825255.