3534629
9780072964721
Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)
by William F. Arens
About this item
- Condition: Good
- Provider: JensonBooks Contact
- Provider Rating: 96%
- Ships From: Logan, UT
- Shipping: Standard
- Comments: This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed.
Product details
- ISBN-13: 9780072964721
- ISBN: 0072964723
- Edition: 10
- Publication Date: 2005
- Publisher: McGraw-Hill/Irwin
AUTHOR
SUMMARY
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the author' s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.William F. Arens is the author of 'Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)', published 2005 under ISBN 9780072964721 and ISBN 0072964723.
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