557973
9780803972964
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This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.Holbrook, Morris B. is the author of 'Consumer Research Introspective Essays on the Study of Consumption' with ISBN 9780803972964 and ISBN 0803972962.
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