Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

Part One: Introduction 1. Consumer Behavior and Marketing Strategy Part Two: External Influences 2. Cross-cultural Variations in Consumer Behavior 3. The Changing American Society: Values 4. The Changing American Society: Demographics and Social Stratification 5. The Changing American Society: Subcultures 6. The American Society: Families and Households 7. Group Influences on Consumer Behavior Part Two CasesCases 2-1 through 2-9 Part Three: Internal Influences 8. Perception 9. Learning, Memory and Product Positioning 10. Motivation, Personality and Emotion 11. Attitudes and Influencing Attitudes 12. Self-Concept and Lifestyle Part Three CasesCases 3-1 through 3-10 Part Four: Consumer Decision Process 13. Situational Influences 14. Consumer Decision Process and Problem Recognition 15. Information Search 16. Alternative Evaluation and Selection 17. Outlet Selection and Purchase 18. Postpurchase Processes, Customer Satisfaction, and Customer Commitment Part Four CasesCases 4-1 through 4-8 Part Five: Organizations as Consumers 19. Organizational Buyer Behavior Part Five CasesCases 5-1 and 5-2 Part Six: Consumer Behavior and Marketing Regulation 20. Marketing Regulation and Consumer Behavior Part Six CasesCases 6-1 and 6-2 Appendix A: Consumer Research Methods Appendix B: Consumer Behavior Audit Name Index Case Index Subject IndexKenneth A Coney is the author of 'Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)', published 2000 under ISBN 9780072416886 and ISBN 0072416882.