5136011
9780132323192
Concepts Strategic Management & Business Policy
by Wheelen, Thomas L., Hunger, David L.
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Product details
- ISBN-13: 9780132323192
- ISBN: 0132323192
- Edition: 11
- Publication Date: 2007
- Publisher: Prentice Hall
AUTHOR
1 Customer Product ReviewsSUMMARY
This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.Wheelen, Thomas L. is the author of 'Concepts Strategic Management & Business Policy', published 2007 under ISBN 9780132323192 and ISBN 0132323192.
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