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9780131424050

Concepts in Strategic Management and Business Policy, Ninth Edition

Concepts in Strategic Management and Business Policy, Ninth Edition

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Product details

  • ISBN-13: 9780131424050
  • ISBN: 013142405X
  • Edition: 9
  • Publication Date: 2003
  • Publisher: Prentice Hall

AUTHOR

J. David Hunger, Tom Wheelen

SUMMARY

Highlights of the ninth edition: Newsection of Internet Research Cases and end of chapter experiential exercises for researching and analyzing companies. Five of the mini-cases are included in the book. eBay Hershey Foods AirTran Tyson Foods Eli Lilly Five additional mini-cases are on the companion website at www.prenhall.com/wheelen Southwest Airlines Stryker Heinz Williams-Sonoma PfizerJ. David Hunger is the author of 'Concepts in Strategic Management and Business Policy, Ninth Edition', published 2003 under ISBN 9780131424050 and ISBN 013142405X.

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