Comic Wars Marvel's Battle For Survival

In the late 1980s, billionaire financier Ronald Perelman bought Marvel Entertain. -- creator of Captain Amer., the Incredible Hulk, Spider-Man, the X-Men, & other super-heroes. After he took the co. public, Marvel's market value ballooned to $3 bil. Perelman took advantage of the company's inflated valuation by selling junk bonds, pocketing $500 mil., while Marvel's debt rose to $600 mil. And then the comic-book & trading-card markets collapsed. Corp. raider Carl Icahn sank a fortune into Marvel's bonds in an effort to wrest away control of Marvel. As the competing tycoons went head-to-head, Ike Perlmutter & Avi Arad, two entrepreneurs who ran Toy Biz, planed to take control themselves. Perelman declared bankruptcy, & the comic wars began. Illustrated.Raviv, Dan is the author of 'Comic Wars Marvel's Battle For Survival', published 2002 under ISBN 9780756787745 and ISBN 0756787742.