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9780750666435
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Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk for further support.Maggie Jones is the author of 'CIM Coursebook 05/06 Customer Communications', published 2005 under ISBN 9780750666435 and ISBN 0750666439.
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