504525
9780750657105
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This text is a coursebook tailored specifically for students undertaking the Planning and Control module of the CIM Diploma. The book is officially endorsed by the CIM and approved by the CIM Chief Examiner.John Ensor is the author of 'CIM Coursebook 02/03: Strategic Marketing Management: Planning and Control', published 2003 under ISBN 9780750657105 and ISBN 0750657103.
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