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9780750653114

CIM Coursebook 01/02: Integrated Marketing Communications

CIM Coursebook 01/02: Integrated Marketing Communications

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Product details

  • ISBN-13: 9780750653114
  • ISBN: 0750653116
  • Publication Date: 2001
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Fill, Chris, Yeshin, Tony, Chartered Institute of Marketing Staff

SUMMARY

This text is a coursebook specifically tailored for students undertaking the Integrated Marketing Communications module of the CIM Certificate. It is written by the senior examiner for the Integrated Marketing Communications module.Fill, Chris is the author of 'CIM Coursebook 01/02: Integrated Marketing Communications', published 2001 under ISBN 9780750653114 and ISBN 0750653116.

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