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9780131424067

Cases in Strategic Management and Business Policy, Ninth Edition

Cases in Strategic Management and Business Policy, Ninth Edition

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Product details

  • ISBN-13: 9780131424067
  • ISBN: 0131424068
  • Edition: 9
  • Publication Date: 2003
  • Publisher: Prentice Hall

AUTHOR

J. David Hunger, Tom Wheelen

SUMMARY

New CasesFive new cases dealing with contemporary issues and industries. A new case on corporate governance:McKesson Makes a Deal Two new technology cases:Palm ComputingandHandspring A new entrepreneurial venture:Adrenaline Air Sports A new airline case:American AirlinesJ. David Hunger is the author of 'Cases in Strategic Management and Business Policy, Ninth Edition', published 2003 under ISBN 9780131424067 and ISBN 0131424068.

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