183380
9780130665591
Out of Stock
The item you're looking for is currently unavailable.
This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person-- and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).McEnally, Martha is the author of 'Cases in Consumer Behavior', published 2001 under ISBN 9780130665591 and ISBN 0130665592.
[read more]