Cases and Problems in Contemporary Retailing

I. Retailing Structure 1. The Drugstore Industry 2. Long's Drug Store 3. Bruno's, Inc.: Strategy Development as a Portfolio Grows II. Corporate Level Strategy 4. Toys "R" Us: Growth and Expansion Strategy 5. K-Mart Corporation: Corporate Strategy at the Crossroads 6. Mary Kay Cosmetics, Inc.: Corporate Planning in an Era of Uncertainty III. Retail Strategy 7. Kohl's Corporation (A): Changing Corporate Strategy 8. Kohl's Corporation(B): Changing Corporate Strategy 9. Service Merchandise Company, Inc. IV. Environmental Dynamics 10. Lands End, Inc. 11. Shoney's, Inc.: Environmental Dynamics/Expansion Through Franchising 12. Linen Discounters, Inc.: Refusal to Deal V. Channel Relationships 13. Cironi's Sewing Center Loses a Franchise 14. Scott Motors, Inc.: Conflict Issues in a Franchise Channel VI. Marketing Mix Decisions 15. West Point Market 16. Angelo's Supermarkets: Adding a Line of Private Brands 17. Stratford Square: Development of A Strip Shopping Center 18. Phillips Department Store: Developing a Six Month Plan VII. Utilizing Operating Data for Decisions 19. Clevenger Lighting Company 20. Cironi's Sewing Center: Merchandise Mix DecisionsMason, J. Barry is the author of 'Cases and Problems in Contemporary Retailing', published 1992 under ISBN 9780873931397 and ISBN 0873931394.