Business Of Wine Industry Insiders On The Production & Delivery Of A Premium Product From Vine To Table

Inside the Minds: The Business of Wine is an authoritative, insider's perspective on the ins and outs of the wine industry and the future of the business, on a global scale. Featuring Presidents and CEOs representing some of the top vineyards across the nation, this book provides a broad, yet comprehensive overview of the current shape and future state of this fascinating industry. Discussing wine trends and changes, as well as the intricacies of delivering a quality product and profiting year after year, these authorities walk through the lifecycle of a wine, covering everything from harvesting and fermentation to distribution and marketing. Raising critical points around the essentiality of drawing consumers, developing relationships with retailers and distributors, and building a reputation, these leaders articulate the finer points around the industry now, and what will hold true into the future.Aspatore Books Staff is the author of 'Business Of Wine Industry Insiders On The Production & Delivery Of A Premium Product From Vine To Table', published 2004 under ISBN 9781587624186 and ISBN 1587624184.