Business of Sports A Primer for Journalists

At one time, sports coverage was scores, standings, and star performances. However, sports has evolved into a profitable, complicated, and multi-dimensional business, as broad and complex as any. This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations--structure, governance, labor issues, and other business factors within the sports community. Written clearly and compellingly, The Business of Sportsincludes cases (historical, current, and hypothetical) to illustrate how business concerns play a role in the reporting of sports. Offering critical insights on the business of sports, this textis a required resource for sports journalists and students in journalism.Conrad, Mark is the author of 'Business of Sports A Primer for Journalists', published 2005 under ISBN 9780805850444 and ISBN 0805850449.