1915696
9780072865783
Business Marketing Connecting Strategy, Relationships, and Learning
by Dwyer, F. Robert, Tanner, John F.
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Product details
- ISBN-13: 9780072865783
- ISBN: 0072865784
- Edition: 3
- Publication Date: 2005
- Publisher: McGraw-Hill Companies, The
AUTHOR
SUMMARY
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.Dwyer, F. Robert is the author of 'Business Marketing Connecting Strategy, Relationships, and Learning', published 2005 under ISBN 9780072865783 and ISBN 0072865784.
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