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9780133716672

Brands A Marketing Game

Brands A Marketing Game
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Product details

  • ISBN-13: 9780133716672
  • ISBN: 0133716678
  • Edition: 2
  • Publication Date: 1995
  • Publisher: Prentice Hall PTR

AUTHOR

Chapman, Randall G.

SUMMARY

BRANDS is a multi-brand, multi-market computerized marketing simulation exercise designed for use in the undergraduate marketing principles and first-year MBA marketing courses. BRANDShas also been used successfully in marketing elective courses. BRANDSruns on MS-DOS IBM compatible personal computers.Chapman, Randall G. is the author of 'Brands A Marketing Game', published 1995 under ISBN 9780133716672 and ISBN 0133716678.

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