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3551918

9780131775022

Brandmaps:competitive Mktg.strat.game

Brandmaps:competitive Mktg.strat.game
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Product details

  • ISBN-13: 9780131775022
  • ISBN: 0131775022
  • Edition: 3
  • Publisher: Prentice Hall PTR

AUTHOR

Chapman, Randall G.

SUMMARY

BRANDMAPS is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPS is designed to represent reality to the participants, rather than being just a game.Chapman, Randall G. is the author of 'Brandmaps:competitive Mktg.strat.game' with ISBN 9780131775022 and ISBN 0131775022.

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