5940553
9780471835769
Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market
by Paul Temporal
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Product details
- ISBN-13: 9780471835769
- ISBN: 0471835765
- Edition: Revised Edition
- Publication Date: 2000
- Publisher: Wiley
AUTHOR
SUMMARY
In the midst of financial crisis, Asian companies have felt the heat of competition more strongly than most. This book argues that global recognition for Asian business could be achieved through the creation, development and management of new brands.Paul Temporal is the author of 'Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market', published 2000 under ISBN 9780471835769 and ISBN 0471835765.
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