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This is the story of how an international model and former poetry critic from Sweden dreamt up an ambitious and glamourous Internet start-up; how they managed to get $135 million invested into their plan; and how it all went wrong in just over a year.Leander, Kajsa is the author of 'Boo Hoo A Dot.Com Story' with ISBN 9780712679923 and ISBN 0712679928.
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