4053994
9780787983093
Balanced Brand How to Balance the Stakeholder Forces That Can Make or Break Your Business
by Foley, John, Kendrick, Julie
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About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
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Product details
- ISBN-13: 9780787983093
- ISBN: 0787983098
- Publication Date: 2006
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Branding expert John Foley shows companies how to understand and respond to the needs of each stakeholder group: customers, employees, shareholders and community members. He emphasises the importance of establishing a balance between reputation and brand and how to identify potential backlash flashpoints.Foley, John is the author of 'Balanced Brand How to Balance the Stakeholder Forces That Can Make or Break Your Business', published 2006 under ISBN 9780787983093 and ISBN 0787983098.
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