Approaches to Media: A Reader

This volume illustrates and exemplifies the variety of ways in which the mass media have been researched over the past fifty or more years. It provides extracts from seminal works and relates them to developments in the field as a whole and to later works. The volume identifies the majordivisions within the field, including mass society theory, the media effects tradition, political economy, the public sphere, media occupations and professionals, cultural hegemony, feminism, and "new" audience research.Boyd-Barrett, Oliver is the author of 'Approaches to Media: A Reader', published 1995 under ISBN 9780340652305 and ISBN 0340652306.