331117
9781403916600
Applying Qualitative Methods to Marketing Management Research
by Buber, Renate, Gadner, Johannes, Richards, Lyn
31245
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- ISBN-13: 9781403916600
- ISBN: 1403916608
- Publisher: Palgrave Macmillan
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SUMMARY
Qualitative research methodologies are gaining more and more acceptance. This text deals with the application of qualitative methods to marketing management research. It explains different ways of making and analysing data with qualitative tools.Buber, Renate is the author of 'Applying Qualitative Methods to Marketing Management Research' with ISBN 9781403916600 and ISBN 1403916608.
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