Advertising What It Is and How to Do It

A new edition of this highly recommended practical guide covering all the main aspects of advertising. The author explains in clear, simple language the basic concepts and techniques which the beginner needs to know to avoid confusion in the complex world of advertising. He includes deciding whether to advertise and choosing an agency, to planning and creating advertisements, the media mix, advertising and law, economics and foreign markets.White, Roderick is the author of 'Advertising What It Is and How to Do It', published 1988 under ISBN 9780077070779 and ISBN 0077070771.